Anniek Eigenraam

Eigenraam, AnniekDoctoral candidate: Anniek Eigenraam
Research track: Marketing
Start date: September 2015
Supervisors: Prof. dr. ir. P.W.J. Verlegh & dr. J. Eelen

The customer engagement process of relationship building

Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW since 2015. She holds a Research Master in Communication Science from the University of Amsterdam. Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.