ARIANNE VAN DER WAL

VAN DER WAL_ArianneARIANNE VAN DER WAL

RESEARCH TRACK 
Marketing   

SUPERVISORS 
Dr. Amir Grinstein & Dr. Femke van Horen 

CONTACT @
  arianne.vander.wal@vu.nl





Matching sustainable marketing strategies with humans’ evolutionary behavioral tendencies

Humans have strong evolutionary behavioral tendencies. In general, people prioritize individual interest over collective interest, are more motivated to achieve relative status compared to absolute status, imitate what others are doing, value the present more than the future, and disregard problems that they cannot perceive with their own senses. These are all aspects that can cause environmental problems, but when addressed with care could also lead to solutions.

Within her PhD trajectory, Arianne tries to provide sustainable marketing strategies that are well adapted to the evolutionary behavioral tendencies of humans. In doing so, the findings of her research could inform business, but also policies, nature organizations, and communication strategies from governments about effective sustainable marketing strategies. Furthermore, her research could foster collaborations between environmental psychology researchers, policy makers and business on issues related to the environment.

Research interests

  • Sustainable Marketing
  • Evolutionary Psychology
  • Consumer Behavior
  • Business Reputation 
  • Consumer-to-Company Interactions 

Educational activities

  • Advanced Business Research Methods (Bachelor BK/IBA)
  • Research Seminar (Master HRM)
  • Master Thesis Supervision (Marketing)

Professional collaborations

Brief résumé
Arianne van der Wal (1981) is since 2013 a PhD candidate at the Center for Marketing Leadership, a joint initiative of VODW and VU University Amsterdam, Department of Marketing.

After her successful graduation from the Research Master Social Psychology at the VU University in 2012, she has been involved in several research projects, including the "Green schoolyards" project of the VU University and the "wij2030" project of VUconnected and newspaper Trouw, and spoke on international conferences such as EASP and TIBER.

Her specialization lies with environmental and evolutionary psychology. In order to tackle the current environmental problems Arianne believes that an interdisciplinary research approach is needed. Therefore, she tries to combine knowledge from social psychology, economics, environmental sciences and politics. In doing so, she not only wishes to make an important contribution to the world of academics, but also to the world of politics, business, NGO’s, and society in general.

Her PhD project focuses on sustainable marketing strategies and how to adapt these to humans’ evolutionary behavioral tendencies.

Grants

  • Transformative Consumer Research (1200 Euro)
  • Amsterdam Global Change Institute (5000 Euro)

Awards

  • Student Talent Award

Publications

Van der Wal, A. J., Van Horen, F. & Grinstein, A. (2015). Tuning-in to our competitive nature: How gamification increases sustainable behavior. Working paper.

Van der Wal, A. J., Van Horen, F. & Grinstein, A. (2015). Temporal myopia in sustainable behavior when facing uncertainty. Working paper.

Millet, K., Van der Wal, A. J., & Grinstein, A. (2015). Washing away your threats. Working paper.

Schram, I. & Wal, A.J. van der (2014). Geven is ontvangen. Tijdschrift voor Marketing, Juni(6), 56-58.
http://www.vodw.com/getfile.php?id=3088

Van der Wal, A.J. (2014, December 17). Vijf lessen voor succesvolle duurzame marketing. Marketingfacts. Platform voor interactieve marketing http://www.marketingfacts.nl/berichten/vijf-lessen-voor-succesvolle-duurzame-marketing?sqr=arianne&

Van der Wal, A. J., Maas, J., Tauritz, R., Hovinga, D., & Van Vugt, M. (2014). Do green schoolyards affect working memory and exercise in children? Boys benefit more than girls. Currently under review.

Van der Wal, A.J., Schade, H.M., Krabbendam, L. & Vugt, M. van (2013). Do Natural Landscapes Reduce Future Discounting in Humans? Proceedings of the Royal Society of London. Series B, Biological Sciences, 280(1773). 10.1098/rspb.2013.2295
http://rspb.royalsocietypublishing.org/content/280/1773/20132295

Engelhard, N. P., Van der Wal, A. J., & Van Vugt, M. (2013). Competitief altruïsme op de werkvloer: Een evolutionair psychologische benadering. Gedrag en Organisatie, 26, 292-309.
http://www.professormarkvanvugt.com/files/G&OEngelhardWalVanVugt2013.pdf

Maas, J., Tauritz, R. L., Van der Wal, A. J., & Hovinga, D. (2013). Groene schoolpleinen: Een wetenschappelijk onderzoek naar de effecten voor basisschoolleerlingen. (Internal report). Amsterdam: VU University.http://www.konektoconsultancy.nl/uploads/5/1/1/1/5111436/eindrapport_groene_schoolpleinen_april_2013.pdf

Conference Presentation

Van der Wal, A. J., Van horen, F., & Grinstein, A. (2014). Tuning-in to our competitive nature: How gamification increases sustainable behavior. ASPO Conference, Groningen.

Van der Wal, A. J., Van horen, F., & Grinstein, A. (2014). Tuning-in to our competitive nature: How gamification increases sustainable behavior. 13th TIBER Symposium on Psychology and Economics, Tilburg.

Van der Wal, A. J., & Boter, J. (2014). Sustainability and Location: Spatial Patterns in Sustainable Consumer Behavior. International CSR, Sustainability, Ethics & Governance Conference, London.

Van der Wal, A. J., Schade, H. M., Krabbendam, L., & Van Vugt, M. (2014). Do natural landscapes reduce future discounting in humans? 17th General Meeting of the European Association of Social Psychology, Amsterdam.

Van der Wal, A. J., Schade, H. M., Krabbendam, L., & Van Vugt, M. (2012). Nature and its role in temporal discounting. Taking it to the streets: Symposium regarding self-control beyond the lab, Amsterdam.

Van der Wal, A. J., Schade, H. M., Krabbendam, L., & Van Vugt, M. (2012). Nature and its role in future discounting. 11th International People Plant Symposium, Venlo.