There is a need among scholars to understand the comparability of data from different cultures and to know to what extent results can be used to draw valid inferences. As a result, cross-cultural research has become a major topic of study in business, psychology, and marketing. The increase in international connections between people from all over the world and the growing importance of migrant groups in the western world is fuelling this research area.
To cope with the increasing internationalisation of research in business, the focus of the course is on theoretical and practical challenges when conducting research involving individuals from more than one cultural background. In the course we will cover: (1) defining and measuring culture, (2) dealing with different communication styles and bias, and (3) analysing for cross-cultural research.
The cross-cultural research methods course is organised by the marketing department at VU University Amsterdam. During 4 intensive days you will get acquainted with tools to do cross-cultural analyses on large data sets. Prof. dr. Hester van Herk, professor of cross-cultural marketing research at VU University Amsterdam and University of Western Australia Business School, Perth, will bring you in contact with the most exciting and social relevant cultural topics. Besides, the content of the course has been very well received by international students at, for example, Dresden University of Technology and Vienna University of Economics and Business to name a few. Students highly appreciated to discover the practical applicability and usefulness of complex research methods in a cross-cultural setting.
Participants will engage in quantitative methodology required to do cross-national research. We ask the participants to be well prepared and have a good understanding of and practical experience with the program SPSS. The course provides opportunities to discuss on publishing in cross-cultural and international comparative research.
It will be announced when the course will be held.