Nguyen, Dung
Logistics & Operations Research

Dissertation title
Order Fulfilment and Consumer Behaviour in Online Retailing

Date and location
June 28, 2018, at 15:45 in the Aula of of the Main Building of the Vrije Universiteit Amsterdam

Order Fulfilment and Consumer Behaviour in Online Retailing
Nguyen, DungIt is well known that order fulfilment plays an important role in online retailing and helps retailers optimize logistics activities. An understanding of online consumer behaviour would help retailers improve consumer satisfaction, hence increase sales. In modern retailing, making the right order fulfilment decision and at the same time satisfying consumer expectations in fulfilling an online offer are particularly vital to the success of an online business. Still, little is known about the relationship between order fulfilment and online consumer behaviour in the current literature. This topic is addressed in this thesis using different research methodologies, ranging from an extensive literature review to empirical studies with a different research context and a different methodological approach. The findings have practical importance for online retailers and logistics service providers in allocating logistics resources appropriately based on consumer perceptions. They also open up additional avenues for future research in both marketing and operations fields.

About the author
Dung Hoang Nguyen is currently a PhD candidate of logistics at the VU University Amsterdam. He obtained a Master of Science in Transport and Maritime Economics at the University of Antwerp in 2011. He is also a lecturer at the University of Economics and Law (Vietnam National University Ho Chi Minh City). Next to academia, he worked for several companies such as Vietnam Airlines, APL Logistics, and OOCL Logistics in positions related to operations and logistics for more than 12 years.