New book by Hester van Herk et al.

Hester van Herk published the book “International & Cross-Cultural Business Research” with Jean-Claude Usunier (University of Lausanne, Switzerland) and Julie Lee (University of Western Australia) at Sage.

07/14/2017 | 11:25 AM

The book combines cross-cultural management and business research methods and provides coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

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