KIN Talk Re-framing Luxury for Millennials
16:30 - 17:30
HG Pantry 5th Floor
Re-framing Luxury for Millennials
Martin Johnston (founder of Crafted Society)
Amsterdam Business Research Institute
Business and Organisation
Martin Johnston (founder of Crafted Society; www.craftedsociety.com) presents his and his wife’s pioneering approach towards transparency, ethics, sustainability, and social responsibility in their luxury sneaker and accessories brand. He will explain how they have embraced the digital world to sell their products and build an online community and fan base.
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