Anne Kranzbühler successfully defended her thesis

On 5 July Anne Kranzbühler successfully defended her thesis "Orchestrating the customer journey: four essays on how to create meaningful customer experiences".

07/09/2018 | 11:06 AM


Anne Kranzbühler is Assistant Professor of Marketing Communication at the University of Amsterdam. Anne did her PhD at the Center for Marketing Leadership, a collaboration between the VU’s Marketing department and VODW.