Anne-Madeleine Kranzbühler wins SERVSIG Best Dissertation Award 2018

In her dissertation „Orchestrating the customer journey: Four essays on how to create meaningful customer experiences”, Anne-Madeleine Kranzbühler shed some more light on what currently seems to be the holy grail in practice—customer experience management—from a scientific perspective. Her dissertation was supervised by professors Mirella Kleijnen and Peeter Verlegh.

10/25/2019 | 11:22 AM

The award is initiated by SERVSIG, the Service Special Interest Group from the American Marketing Association. Candidates for the award much make a substantial contribution to service research (e.g., originality, theoretical foundations, methodological execution, value of the results to service scholars and managers). It is a great acknowledgement of early career achievement and on top of that, the winner receives $1000 (sponsored by Maastricht University). Three finalists presented their work during the QUIS16 conference in Karlstad, where Anne was announced the winner.

A brief review of the dissertation can be found here.