Anne-Madeleine Kranzbühler wins SERVSIG Best Dissertation Award 2018
In her dissertation „Orchestrating the customer journey: Four essays on how to create meaningful customer experiences”, Anne-Madeleine Kranzbühler shed some more light on what currently seems to be the holy grail in practice—customer experience management—from a scientific perspective. Her dissertation was supervised by professors Mirella Kleijnen and Peeter Verlegh.
10/25/2019 | 11:22 AM
A brief review of the dissertation can be found here.