Amsterdam Center for Business Analytics (ACBA)

Business analytics has become a strategic topic high on the managerial agenda. The use of analytics for decision making is a characteristic of top-performing organizations. Many businesses  already experienced that their ability to transform data into insights and results has become an important source of sustainable competitive advantage. Analytics is key in this transformation process, and implies the use of statistical and quantitative analysis, predictive modeling and optimization as drivers for business decision making. Analytics goes beyond data access and reporting. Being analytical is not limited to implementing a set of statistical and quantitative techniques and associated software, but starts with the recognition that the right organizational and cultural factors must be in place.

The Amsterdam Center for Business Analytics aims at developing, disseminating and exploiting business analytics knowledge and applications by bringing together businesses and scientific research. ACBA is part of the VU University Amsterdam. Central to all activities of ACBA is the development and application of highly qualified scientific research. The founding departments (department of Mathematics of the Faculty of Exact Sciences, and the department Information, Logistics and Innovation of the Faculty of Economics and Business Administration) have a rich history in scientific research on analytics, as well as in collaboration with businesses on analytics. As such ACBA has professionals that are able to combine scientific research with understanding of business problems.

Who to contact
Frans Feldberg