Amsterdam Centre for Services Innovation (AMSI)

Amsterdam Centre for Service Innovation (AMSI) is focusing on research and education in the management of innovation in service organizations. The Centre is established as a joint effort of Amsterdam Business School (UvA) and the School of Business and Economics (SBE of VU University Amsterdam). AMSI is supported by founding corporate partners: Air France KLM, IBM Benelux, Rabobank and Amsterdam City.


In our research we look for a deeper understanding of key aspects of service innovation, such as, service concepts and designs, service delivery processes and technologies, service business models and service entrepreneurship strategies. Our ambition is that these research efforts are helpful for managers to become more effective in their innovation processes and create new service models. One of our research projects is ‘United We Stand’ (part of Pieken in de Delta Noordvleugel programme) and it focuses on open innovation in services and collaboration between service firms. 


Our teaching we have developed master courses in the Master Business Studies at the UvA (Innovation management, new in 2011) and in Master Business Administration at the Vrije Universiteit Amsterdam (Managing service innovation, new in 2011). Concerning executive education we have the Leadership Program Driving Strategic Service Innovation. It is a program in collaboration with the University of California at Berkeley and participants are exposed to companies and scholars in the most innovative region in the world. In Berkely we work at the University campus and visit companies in Silicon Valley, such as IDEO, Google, Cisco and Wells Fargo.


Contributors from the Amsterdam Business School are Wietze van der Aa, Pim den Hertog and Mark de Jong, and from the Management & Organization department of SBE the following persons are involved: Alexander Alexiev, Marc Bahlman, Tom Elfring, Ard-Pieter de Man and Brian Tjemkes.


Diensteninnovatie Dashboard

Who to contact
Alex Alexiev